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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it rightMake sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content-and not have it control you.
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
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Peachpit Press has been training and inspiring creative people since 1986.
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Publisher : New Riders; 1st edition (June 18, 2015)
Language : English
Paperback : 272 pages
ISBN-10 : 0134105109
ISBN-13 : 978-0134105109
Item Weight : 14.6 ounces
Dimensions : 6.9 x 0.6 x 8.9 inches
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